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Web Summit is The startup event of the year. Whole Europe and the global startup community, mentors and investors from the ecosystem are traveling to Lisbon to synchronize their entrepreneur’s clock. As you can imagine, this year everyone would be looking for ICO related talks with ETH, NEO , (Universa, Hashgraph..)...

Global digital ad spend is expected to reach $223.74 billion in 2017 with mobile advertising being the key driver. In 2016, digital advertising topped traditional media advertising (TV included) in revenues. Digital advertising ROI is also 6 times greater than advertising through traditional media. Revenues of...

Author deviation: Crazy #Blockchain summer. This is how I would describe the TNW Conference >> DMEXCO timeframe of this year. Not only the Adtech, but the whole internet environment is evolving into the next level of web connectivity. Businesses of all industries are now being challenged to either evolve or fade away...

There been trends in every industry since forever, but people still wonder why they wouldn’t have invested into BTC in 2010 when $100 worth back then would cost now $75M, or ranked a site in Google in 2003 would bring them millions with few hundreds invested back then 🙂 Well think what will be, not what was. That is...

Native advertising has been gaining popularity in great strides among marketers, in the last few years. This is due to its reported superiority to traditional advertising, including banners, in-app ads, etc. We shall investigate its purported merits and shortcomings. What is native advertising? The guys at...

Brandvertisor blog announcement Welcome to the first blog post of Brandvertisor! With this blog we would like to present our project to advertising professionals and enthusiasts, while exploring topics such as advertising formats, advertising efficiency, advertising research, business models in advertising,...