The official Brandvertisor blog

B2B

Web Summit is The startup event of the year. Whole Europe and the global startup community, mentors and investors from the ecosystem are traveling to Lisbon to synchronize their entrepreneur’s clock. As you can imagine, this year everyone would be looking for ICO related talks with ETH, NEO , (Universa, Hashgraph..)...

Author deviation: Crazy #Blockchain summer. This is how I would describe the TNW Conference >> DMEXCO timeframe of this year. Not only the Adtech, but the whole internet environment is evolving into the next level of web connectivity. Businesses of all industries are now being challenged to either evolve or fade away...

Brand awareness in B2C has had its importance recognized for some time now. Nowadays however, more and more businesses are starting to see that it is just as, if not more valuable, in the B2B setting. But do they know how to do it right? What is brand awareness? According to Business Dictionary, brand awareness is:...

Native advertising has been gaining popularity in great strides among marketers, in the last few years. This is due to its reported superiority to traditional advertising, including banners, in-app ads, etc. We shall investigate its purported merits and shortcomings. What is native advertising? The guys at...