Detailed Version: Brand Token Smart Contract Graphic: Intersection of #Blockchain & #AdTech into Shared Economy #Advertising Ecosystem https://ico.brandvertisor.com/Brand-Token.pdf https://www.xmind.net/m/gHHQ/
Mad Men are dead. Long live Mad Men. Ad scene players are facing the challenge of the high speed roller coaster of interface metamorphoses sweeping on the track of desktop > mobile > VR/AR > IoT, plus the advertising media evolution of banners > interactive ad formats > native ads > advertorials > videos, plus the adtech...
Global digital ad spend is expected to reach $223.74 billion in 2017 with mobile advertising being the key driver. In 2016, digital advertising topped traditional media advertising (TV included) in revenues. Digital advertising ROI is also 6 times greater than advertising through traditional media. Revenues of...
Author deviation: Crazy #Blockchain summer. This is how I would describe the TNW Conference >> DMEXCO timeframe of this year. Not only the Adtech, but the whole internet environment is evolving into the next level of web connectivity. Businesses of all industries are now being challenged to either evolve or fade away...
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