Standard lists are created by simply using the "visual" editor in WordPress. To create a custom list, do the same, then wrap with the list shortcode as seen below...
[list icon="" icon_color=""]
icon: (please see: fortawesome.github.io/Font-Awesome/icons/)
icon_color: (default: same as text), primary (from Theme Options), red, orange, yellow, green, coral, blue, purple, brown, black, dark, gray/grey... or use a hex color code like "#00A0BF"
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