The official Brandvertisor blog

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Tech companies, media buyers, and publishers are piggybacking on the blockchain technology, a technology that is believed to bring about the much-needed transparency in the digital advertising world by cutting off traffic from bots and saving brands from unsavory pieces of content. In fact, Interactive Advertising...

Global digital ad spend is expected to reach $223.74 billion in 2017 with mobile advertising being the key driver. In 2016, digital advertising topped traditional media advertising (TV included) in revenues. Digital advertising ROI is also 6 times greater than advertising through traditional media. Revenues of...

There been trends in every industry since forever, but people still wonder why they wouldn’t have invested into BTC in 2010 when $100 worth back then would cost now $75M, or ranked a site in Google in 2003 would bring them millions with few hundreds invested back then ūüôā Well think what will be, not what was. That is...

TNW Conference 2017 is the platform we decided to officially launch Brandvertisor on the international startup scene. A year after our Founder Institute Sofia, Bulgaria pre-accelerator graduation, year spent in website and self-development, building initial case studies and clients and gaining confidence in what we...

Native advertising has been gaining popularity in great strides among marketers, in the last few years. This is due to its reported superiority to traditional advertising, including banners, in-app ads, etc. We shall investigate its purported merits and shortcomings. What is native advertising? The guys at...

Brandvertisor blog announcement Welcome to the first blog post of Brandvertisor! With this blog we would like to present our project to advertising professionals and enthusiasts, while exploring topics such as advertising formats, advertising efficiency, advertising research, business models in advertising,...