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Native advertising has been gaining popularity in great strides among marketers, in the last few years. This is due to its reported superiority to traditional advertising, including banners, in-app ads, etc. We shall investigate its purported merits and shortcomings. What is native advertising? The guys at...

Brandvertisor blog announcement Welcome to the first blog post of Brandvertisor! With this blog we would like to present our project to advertising professionals and enthusiasts, while exploring topics such as advertising formats, advertising efficiency, advertising research, business models in advertising,...