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Global digital ad spend is expected to reach $223.74 billion in 2017 with mobile advertising being the key driver. In 2016, digital advertising topped traditional media advertising (TV included) in revenues. Digital advertising ROI is also 6 times greater than advertising through traditional media. Revenues of...

Author deviation: Crazy #Blockchain summer. This is how I would describe the TNW Conference >> DMEXCO timeframe of this year. Not only the Adtech, but the whole internet environment is evolving into the next level of web connectivity. Businesses of all industries are now being challenged to either evolve or fade away...

Brand awareness in B2C has had its importance recognized for some time now. Nowadays however, more and more businesses are starting to see that it is just as, if not more valuable, in the B2B setting. But do they know how to do it right? What is brand awareness? According to Business Dictionary, brand awareness is:...

There been trends in every industry since forever, but people still wonder why they wouldn’t have invested into BTC in 2010 when $100 worth back then would cost now $75M, or ranked a site in Google in 2003 would bring them millions with few hundreds invested back then ­čÖé Well think what will be, not what was. That is...

TNW Conference 2017 is the platform we decided to officially launch Brandvertisor on the international startup scene. A year after our Founder Institute Sofia, Bulgaria pre-accelerator graduation, year spent in website and self-development, building initial case studies and clients and gaining confidence in what we...