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Detailed Version: Brand Token Smart Contract Graphic: Intersection of #Blockchain & #AdTech into Shared Economy #Advertising Ecosystem https://ico.brandvertisor.com/Brand-Token.pdf https://www.xmind.net/m/gHHQ/  

Tech companies, media buyers, and publishers are piggybacking on the blockchain technology, a technology that is believed to bring about the much-needed transparency in the digital advertising world by cutting off traffic from bots and saving brands from unsavory pieces of content. In fact, Interactive Advertising...

Web Summit is The startup event of the year. Whole Europe and the global startup community, mentors and investors from the ecosystem are traveling to Lisbon to synchronize their entrepreneur’s clock. As you can imagine, this year everyone would be looking for ICO related talks with ETH, NEO , (Universa, Hashgraph..)...

Mad Men are dead. Long live Mad Men. Ad scene players are facing the challenge of the high speed roller coaster of interface metamorphoses sweeping on the track of desktop > mobile > VR/AR > IoT, plus the advertising media evolution of banners > interactive ad formats > native ads > advertorials > videos, plus the...

Global digital ad spend is expected to reach $223.74 billion in 2017 with mobile advertising being the key driver. In 2016, digital advertising topped traditional media advertising (TV included) in revenues. Digital advertising ROI is also 6 times greater than advertising through traditional media. Revenues of...